Ken Hughes, KEYBOARD Magazine's Technical Editorby Mark E. Waterbury
Technical Editor is sort of a...well, technical title for Ken Hughes'
position at Keyboard Magazine. Not to be confused with a technical writer, the
San Francisco Bay Area native had always had an aptitude and flair for writing.
His first forays in writing however were as a songwriter, not as a journalist.
Like many budding musicians, Ken took piano lessons as a youth. He delved deeper
into music though, exploring electronic keyboards and computers as well as other
instruments. When he began crafting original music, it often steered clear of
the typified pop music scene in the Bay Area. "Most of the other musicians I
knew in high school were not into the same type of music I was," Ken recalls.
"They weren't in the same head space so I had to play everything myself. It was
an imagined necessity that I learn all of those different instruments so I could
do the type of music I wanted." Ken played in several area bands, including one
that was anchored by himself and another keyboardist. He dabbled in making demos
with his own four track recorder, as well as playing in a country band, reggae
band, and the high school jazz ensemble.
After graduating, Ken attended college for a brief period. He dropped out
when he realized he was more interested in making a life out of music than his
collegiate pursuits. "In college, I tried to find a fall back position in case
the music career didn't happen," Ken muses. "I thought, 'that's kind of stupid.
If I have a place to fall back I'll end up falling back.' I did end up falling
back anyway." During his time in college, Ken worked at various retail jobs to
help pay for his education. During that time he discovered that people who
worked at music stores received discounts on musical instruments. That helped
entice him to work for a series of music stores in the Bay Area, primarily in
the keyboard departments. "Working with those stores gained me access to
manufacturers reps and clinicians. I garnered references for what I would end up
doing later." Ken also developed a passion for writing that began back in school
when he wrote for class assignments. Although much of his writing was admittedly
for his own amusement, he did do some free-lancework. He even gained employment
at a company as a sales manager, where he interacted with many journalists as he
wrote press releases and reviews of their products. Writing was mostly a casual
aspect of Ken's life and it was in a roundabout way that he would actually fall
into a writing career. "I always liked to write and always did well at it, but
never really thought of it as a career. But I read Keyboard Magazine since I was
a kid and I always thought it would be rewarding to write for them. I had a
vague aspiration, but never really did much to pursue that, except for a few
abortive attempts when they weren't hiring." Ken finally hit the right
connection when he worked at a store called Starving Musicians which specialized
in vintage and used equipment. Keyboard Magazine's vintage equipment columnist
Mark Vail was a fairly regular visitor to the shop where he searched for
rarities or odd equipment. Mark praised Ken to the editors at Keyboard who
eventually gave him a freelance writing assignment as part of the application
process. Ken had to write an article about a Stanton rack mounted filter device
that was primarily used by DJs. "If they like it, they pay you for it. If they
don't, it's 'thank you very much'! The article went well, so then the doors were
opened and I have been writing ever since. I learned previously when I was
writing press releases that you have to write something a bit differently to
catch the attention of editors. It has to do with having a creative lead. That
first paragraph has to make you want to read more. There has to be a hook and
any aspiring writer has to have that."
Ken joined Keyboard as an assistant editor in 2000, right around the time
the magazine was celebrating its twenty-fifth birthday. "What we are about is
the writing is intended more as analysis. We are not weighed down with technical
details or procedural items. It is more about, here is this project, we made
music with it and these are our impressions. We tell them our opinion if the
equipment isa help or a hindrance to the creative process." Ken worked his way
up to the position of associate editor, and then, after being at the magazine
for three years, became the technical editor. In spite of the veteran status of
the magazine, Ken has not only witnessed growth in Keyboard during his
comparatively brief tenure, he has been an intricate part of it. "The entire
industry has grown. When Keyboard started, there was no such a thing as Midi.
We all turned to Keyboard to make sense of all the technological advances in
equipment. Since I have been here, we redesigned the magazine and it is
wonderful to look through the magazine and see all of us involved with each page
now. It is a collaborative effort and that is tremendously satisfying."
Ken is still a musician, performing and recording with bands and projects
primarily in the Bay Area. Being in a band is somewhat of a requirement for
writers and editors at Keyboard so they can actually test new equipment in their
natural environments - the recording studio and performance space. Ken would
love to see some advancement with his career as a musician, but is very happy
and satisfied with his work at Keyboard. "I really enjoy artists' interviews.
Product reviews are fun, too, but getting to sit down with Marcus Brown and Mike
McKnight backstage at their Madonna tour and getting them to tell me about the
instrument choices they made and the music choices they make every night and the
specific challenges is fascinating because so many of these artists are really
articulate individuals. That part of it never gets out there to the masses.
Everyone is focused on their music or their personal lives, and to me, it is
much more interesting to find out what is involved with their artistic make up."
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Ken Hughes' advice for musicians: "There seems to be so many different avenues
people use to get themselves out there. It's not enough to say get your music on
the internet because everyone has their music on the internet. You have to
convince people to GET your music on the internet. You have to get over whatever
reluctance you may have about being a relentless self-promoter. You also need to
be a better musician. And one thing I have noticed is that people do not know
how to listen to other musicians. That is one of the most important skills: you
can play and improve your chops, but you really have to listen to what is going
on around you so you can react to it and contribute to it rather than just being
an island up on stage."
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